Foundation Subscription > Software Development > Why All Businesses Need Alexa Skills
Course Description
This course outlines different business use cases for incorporating an Alexa skill into your company's website. Learn how Alexa skills help consumers save time and effort, and help companies increase retention rates.
  • There are no prerequisites for this course.
Paul Hickey
Paul Hickey (CEO, Data Driven Design) has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram ads, social media content marketing and email marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data. Most recently, Paul has pioneered building voice-based applications like Alexa Skills and Google Actions to help businesses become more efficient and effective. He recently founded the Nashville Voice Conference, which focuses on introducing opportunities for all businesses to increase efficiency, effectiveness and relevancy via integrating voice-based applications like Alexa Skills and Google Actions into their digital presence. He started Data Driven Design, LLC in 2016 with the sole intent to bring his customers' results driven by data and not theories or just opinions. He works to ensure that every customer gets their business and marketing goals met or exceeded by using the most effective marketing tools. He spends his spare time studying technology and consumer behavior trends and is a master at delivering customer service and results.